Instagram captions matter and can help improve your engagement | DMX Marketing Experts

Instagram captions matter and can help improve your engagement

For a social media platform that relies on visuals, it may seem strange to be talking about captions, but when well-written they can make a significant impact on your Instagram results. The captions purpose is to tell the rest of the story that was started by the image. Focus on what you are telling such…

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Google changes how titles are created for search result listings | DMX Marketing Experts

Google changes how titles are created for search result listings

Google has announced that it has changed how titles are created for search listings, with the search query no longer being used. Previously, the query put in by the user would formulate the title of the snippets for each search result. Google has said it now uses “the main visual title or headline shown on…

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Mobile devices generated over 50% of global website traffic in the first part of 2021 | DMX Marketing Experts

Mobile devices generated over 50% of global website traffic in the first part of 2021

In the first quarter of 2021, mobile devices accounted for 54.8% of global website traffic. The statistics, from Statista, show that as smartphones have improved, the convenience of browsing on the move has drawn in more people. Because of this, the importance of having apps and online stores optimised for mobile users has increased. The…

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What is Twitter verification criteria and why you may want to apply | DMX Marketing Experts

What is Twitter verification criteria and why you may want to apply

Verifcation helps build credibility on any platform, showing you as a genuine and authentic presence. A brand with a verified brand account is going to be seen as far more trustworthy. The blue check mark verification badge moved back in May, 2021, to allowing users to request verification again, after the process was phased out…

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What is social commerce and why you need to pay attention to it | DMX Marketing Experts

What is social commerce and why you need to pay attention to it

You may have heard of online shopping or ecommerce, but what is social commerce? Put simply, it is buying and selling services or products directly on a social platform, such as Facebook or Instagram, connecting your store to millions of users. The emphasis of social commerce is that the customer never has to leave the…

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Instagram Reach vs Impressions: what do they actually mean? | DMX Marketing Experts

Instagram Reach vs Impressions: what do they actually mean?

For those not in the know, ‘Impressions’ and ‘Reach’ may seem like random words being thrown around, however knowing what they mean is important for getting the best out of Instagram. Put into the simplest terms, Reach is the total number of people who see your content, whilst Impressions is the number of times your…

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