Facebook shown to be consumers most likely choice to buy from for social commerce | DMX Marketing Experts

Facebook shown to be consumers most likely choice to buy from for social commerce

Social Commerce has rapidly risen in the last 12 months, with more and more consumers turning to its convenience. This in turn has led to more brands moving to social media platforms to sell their products and services. With this rise, social media platforms have been quick to provide companies with easier ways to shop.…

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For your email marketing, personalised greetings can make a big difference | DMX Marketing Experts

For your email marketing, personalised greetings can make a big difference

Making sure that you follow the best practices with your email marketing is key. After all, you want to make sure that it grabs the recipients attention. Personalised email greetings are a great way to accomplish this, as they are the first thing that will be seen in the message. By using their name, be…

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A quick run-down of what you need to know about YouTube Shorts | DMX Marketing Experts

A quick run-down of what you need to know about YouTube Shorts

YouTube’s competitor for the success seen by Tik Tok, Shorts allows the user to post vertical short-form videos, with a variety of additional tools such as music overlays and app-based recording avaliable. With video length at 60 seconds or less, it does hold many similarities to Tik Tok and Instagram Reels. What makes YouTube Shorts…

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80% of consumers say brand familiarity makes them more likely to spend via social commerce | DMX Marketing Experts

80% of consumers say brand familiarity makes them more likely to spend via social commerce

A recent survey by Sprout Social has found that social media users are more likely to purchase items through social commerce if they hold knowledge of that brand. 80% of answers indicated they were more likely to do so of they had familiarity with the brand. 34% also said that they used social media to…

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Strong customer service is what consumers look for most in brands on social media | DMX Marketing Experts

Strong customer service is what consumers look for most in brands on social media

Whilst viral content is often heralded, for your brand prescence on social media, you want to aim instead for providing your audience with strong customer service, transparency and engagement. Data from the Sprout Social Index shows that whilst marketers put memorable content as one of the main factors of a good brand on social media,…

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Dont underestimate the power of a postive experience on social media for your audience | DMX Marketing Experts

Dont underestimate the power of a postive experience on social media for your audience

When it comes to your social media presence, positive interactions with users can have a major impact, fully swaying them to your brand. Sprout Social’s Future of Social Media report found that 78% of consumers are more willing to buy from a brand if they have a positive experience with them on social media. 77%…

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