Embracing accessibility can provide a good way to increase your organic reach on Instagram | DMX Marketing Experts

Embracing accessibility can provide a good way to increase your organic reach on Instagram

Instagram’s algorithm, like any other social media platform, is complex and finding out what works best is key to connecting with users. For business on the platform there is a range of methods to increase your organic reach, with one of the most important being to make sure your posts are accessible. Embracing accessibility can…

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Tik Tok presents ways for brands to connect with audiences in short and snappy content form | DMX Marketing Experts

Tik Tok presents ways for brands to connect with audiences in short and snappy content form

Similar to Vine, Tik Tok focuses on short videos, giving users the ability to create videos between 15 to 60 seconds long, as well as live streaming. In the last 2 years, it’s shot up in popularity and presents a new way for marketers and businesses to engage. Through using Tik Tok’s advertising campaign options,…

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Personalised experiences are more likely to bring in customers online | DMX Marketing Experts

Personalised experiences are more likely to bring in customers online

Making sure to personalise communication to customers is a must, with statistics showing 52% of online customers are likely to shop at a different site if the company fails to personalise their messaging to them. For brands that do personalise, customers are much more likely to trust, with 57% being willing overlook any safety concerns…

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