Email marketing is not just about a bland newsletter: It needs to interact and engage your audience | DMX Marketing Experts

Email marketing is not just about a bland newsletter: It needs to interact and engage your audience

Email marketing is a great way to get information straight to your customers. However, you don’t want another generic newsletter that will simply slide past the attention of the reader. One of the main things audiences look for is interactivity. It makes the email far more engaging and fun to read, whilst also being a…

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Social commerce is expected to be used by 79% companies in the next three years | DMX Marketing Experts

Social commerce is expected to be used by 79% companies in the next three years

As social media continues to become more and more popular, social commerce, selling directly within a social media platform, is set to be a major way brands interact with their audiences and customers. The State of Social Media Investment Report by Sprout Social found that 79% of companies asked saw themselves selling on a social…

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Email marketing needs to be optimised for mobile users to help engage customers | DMX Marketing Experts

Email marketing needs to be optimised for mobile users to help engage customers

Email marketing is an extremely useful and effective way to engage with you audience. Personalised newsletters talking about new offers, products and updates with the brand is a great way to engage you existing customer base. However, more and more people are checking their emails with a mobile device then a desktop, with Wolfgang Digital’s…

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Participation in online events is a great way to engage and form connections between audiences and brands

We all liked to be involved in things. From the most out there extroverts, to the very reclusive introverts, we all like being part of a wider community to some degree. Being able to participate in online events, such as live streams, is a great way to tap into this. Buzzfeed’s Facebook Live stream of…

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61% of marketers see video marketing as an “extremely important” part of their strategy in 2021

The 2021 state of video marketing survey by Biteable found that 61% of marketers see video content as a “very important or extremely important” part of their marketing strategy. In 2020, video marketing was successful as more people turned online, with 49% of marketers saying that videos help them better engage their audience, with 52%…

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Consumers look to stronger connections in their favourite brands on social media | DMX Marketing Experts

Consumers look to stronger connections in their favourite brands on social media

Statistics by Sprout Social report that 91% of people believe in social media’s power to connect people, with 64% wanting brands to connect with them. Consumer expectations for brands have shifted from a decade ago, with 72% asked saying that they went brands to be positive contributors to society, with 64% highlighting a need go…

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