Online shopping has created a bigger change for how brands offer services, especially with food services

A recent report by JLL shows that Canada’s biggest retailers and the food industry have embraced delivery and pickup options with the growth of ecommerce. As online customer shopping habits have changed, looking for safer interactions and convenience, companies have changed to accommodate with the majority of Canada’s top 50 retailers now offering delivery services.…

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Creating educational content for your audience can help both retain and attract new customers

As the importance of content writing becomes more apparent with the rise of ecommerce, educational content is a great way to win trust with your audience. By providing answers to their questions, you attract interested potential customers and convert them into leads and engagement. Educational content is also a significant way to retain current customers,…

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Personalisation of content will be an important trend in 2021 as brands look to engage audiences more

A Deloitte study showed that 36% of customers are more willing to purchase products when it has been part of personalised content, with 31# saying they wished more content was personalised. As ecommerce grows in both the amount of stores online and in usage by consumers, brands need to look for new ways to engage…

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Mobile usage increases, highlighting the need for online stores to optimised for mobile users

Mobile usage per day has been recorded at 4 hours and 10 minutes, with similar data from GWI showing that the average person spends longer each day using the internet on their phone (3 hours, 39 minutes) then watching television (3 hours, 24 minutes). As more people use their mobile devices for news, entertainment and…

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