From growing your brand, to increasing traffic to your website, or generating leads and sales, Instagram is the perfect advertising platform to accomplish this, helping you achieve your marketing goals. As Instagram is part of Facebook, a suite of advanced resources and tools are available which can help your business grow and expand.
Based in Toronto, we are specialists in Instagram advertising and we know how to get the most out of what the platform can bring to your business. Be the business be small or large, Instagram can be the ideal place to reach your audience like never before.
To stand out amongst your competitors, you need a social media presence. However, with so many different social media platforms out there, it presents a challenge of knowing if to use all of them, or a select few, and then mastering how to market and advertise on each platform. This is where the importance of advertising agencies comes in.
As a social media advertising agency, we have the expertise to help raise your brand presence to the next level, including on Instagram. If you have yet to get started advertising on Instagram, then it might be time to start. With Instagram ads, users interact and make product purchases through the ads that are relevant and targeted to them. Advertising through Instagram can ultimately boost traffic and increase conversions when correctly used.
Want to be able to get your business in front of a large audience, to be able to promote it on a larger stage? Then Instagram is where you need to be. With fantastic posts, an optimized profile and well thought out promotion, your business can grow online.
Our dedicated social media experts can help create the best engaging visual content campaigns to reach your goal, whilst taking a thorough look at your strategy.
Understanding your brand and goals
After our digital marketers have established an understanding of your brand and the goals you have, we use every piece of relevant detail to create a custom-made Instagram strategy.
Build Instagram ad campaigns
We build from the strategy by developing an Instagram ad campaign that is tailored for your business goals. We split test ads, as well as optimising campaigns that get the desired results.
Monitor your ads
Once your campaign is up and running, we keep a constant eye on them to make sure that they are efficient. By monitoring, it helps educate us when making crucial decisions, allowing for you to get the most from your ad budget.
Offer real-time reporting
Get real-time reports from our marketing experts, showing you the progress of the campaign and helping you make decisions with metrics such as clicks, reach, impressions, conversion rates and more.
To run a successful ad campaign on Instagram by yourself, you need to invest a great amount of time into understanding how its advertising features work. With an Instagram advertising agency working with you though, you avoid all the hassle and save time as an expert team of professionals handles your ad campaigns for you. Working with an Instagram advertising agency also means that instead of having to work out every part of an ad campaigns and not knowing about the result, you can sit back knowing that your campaign is in the hands of professionals who have the best chances of bringing the greatest success, such as increased web traffic, conversions and improved brand awareness.
Visually, they look the same. Their creation is different. Standard ads are created with copy and images that you choose. Dynamic Facebook ads automatically draw on images of products and shop inventory, and display those items to potential customers on Facebook who have shown interest through their browsing behaviour.
Facebook ad campaigns use reach and frequency to help you set your budget. Depending on your goals for your customers, you may wish to invest more or less for a specific timeframe. The beauty of a Facebook ad budget is that you will never go over the limit you set.
A Facebook pixel is a piece of code placed on your website or sales pages that tracks the events of potential and existing customers who visit your site. This data helps build an audience, and even a custom lookalike audience so you reach the right people with the right information.
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing a superpower. Being in the know on social media trends not only helps influencer marketing professionals understand where their target audience is hanging out online, but also how to best leverage new platform features and…
Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
Google has made news this week by unveiling a new five-part video series titled: “How Search Works.” In this series, Google peels back the curtain to reveal the mechanisms and algorithms that power its search engine, offering businesses and marketers a behind-the-scenes look at the technology that shapes our digital landscape. The first video was…
In today’s digital landscape, mastering social media copywriting isn’t merely a feather in your marketing cap, it’s a fundamental aspect of an effective brand strategy. With over 90% of marketers agreeing that the role of social media is a huge factor in a successful business, the importance of writing compelling captions and descriptions for your…
Companies that don’t use Google’s free analytics platform to automate the collection of key data from their websites and apps are missing out on invaluable insights into the performance of their business online. Of course, while the information found in GA reports can help marketers create highly effective campaigns, simply knowing what to do with…
Every article you see these days seems to praise the new advancements in the world of artificial intelligence. Funnily enough, a lot of these articles seem to be written by AI themselves. Just to be clear, what exactly is AI-generated content? According to HubSpot, “AI-generated content is machine-made text—such as blogs, articles, descriptions, and other marketing…
Our team of digital and business experts will guide you to the right direction.
