As consumers look for more video content, brands need to adapt | DMX Marketing Experts

As consumers look for more video content, brands need to adapt

Data from the Sprout Social Index shows that marketers see video as the most valuable form of content in 2021, with 54% of those surveyed. However, many brands and companies are hesitant to dive into video content, staying with solely with images. Currently, only 14% of Facebook, 11% of Instagram and 5% of Twitter posts…

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More people are looking to social media when researching products | DMX Marketing Experts

More people are looking to social media when researching products

In 2020, 42% of people turned to social media to research products, with younger generations conducting more research on social media platforms than on search engines. Research by HubSpot found that Facebook is the favoured choice, with 51% of respondents using it for product research. YouTube held 30% and Instagram and Pinterest both held 6%.…

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90% of Tik Tok users use the app daily, with a preference for liking over creating | DMX Marketing Experts

90% of Tik Tok users use the app daily, with a preference for liking over creating

Tik Tok has exploded on to the scene, seeing over 2 billion downloads and its short-form video content connecting well with audiences. But whilst three-quarters if all apps are opened once and then abandoned, Tik Tok is holding the exact opposite. In fact, the app sees 90% of users not only routinely open the app,…

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The value of authenticity in your content can help build a loyal support with your customers | DMX Marketing Experts

The value of authenticity in your content can help build a loyal support with your customers

Being authentic in the content you put out is key to connecting with your audience. Automated responses hold nothing on a 1 on 1 conversation. You have to have weight behind your words, to believe in what you say. It is about being true to your brand and not just simply saying what you think…

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Social Media: Measuring The ROI

Social Media: Measuring The ROI

All digital marketing agencies today need to be able to provide clear metrics on their customers’ social media return on investment (ROI). It is surprising to me to still hear businesses comment that social media is optional and not measurable. This is definitely a risk that businesses can’t afford to take now that social media…

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