Shoppable content is any post, video, image or ad that a consumer can click on so they can make a purchase. This allows people to do an entire transaction on a social media platform without ever having to leave. With younger generations looking more towards social media to educate their purchasing decisions, the importance of…
The name of the game in digital marketing today is “community.” Any business that can grow its reputation beyond being known as a mere purveyor of goods or services can also grow brand awareness, customer loyalty and its bottom line. The key is to create an online presence on relevant platforms where users have opportunities…
Marketing is all about getting what you can offer consumers in front of the right people. If you can reach potential customers and clients who may be interested in your product or service with messaging that shows them how it could benefit them, you have a chance at converting those prospects into sales. After capturing…
In the not-so-distant past, content marketing tactics were considered optional pieces of an overarching marketing strategy. Today, however, sharing valuable content with their target market is a must-do for companies in many industries. Whether you and your creative staff produce original content or gather it from third-party sources, providing your customers and prospects with information…
Partnering with another business in a related vertical to collaborate on your marketing efforts is a potentially lucrative strategy that can help you gain new customers. By sharing costs and leveraging insights into the needs, desires and pain points that are relevant to each other’s audience, your outreach to connect with new prospects becomes both…
We’ve all been there before: You fill a digital cart with items you need or want, carried along from one suggested offering to another, until you decide it’s time to make the purchase—only to stumble upon some element of the e-commerce customer journey that stops you in your tracks. What factors lead shoppers to abandon…
