Tik Tok looks to ensure brand safety to help capitalize on ecommerce

  Tik Tok has announced a partnership with brand safety platform OpenSlate to help make sure that adverts and branded content do not appear near questionable content on the platform This will allow advertisers to select where their adverts run on the app, helping avoid potential concerns of products being displayed next to harmful, controversial…

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YouTube tests new tagging system as part of greater shift to ecommerce

  YouTube has begun work testing a new tagging system to allow creators to tag products displayed in videos, as a potential path to direct shopping options on the platform YouTube has previously released features in attempts to venture into ecommerce. In 2018, it released a merchandise ‘shelf’ for videos featuring product tie-ins or advertising,…

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56% of Canadians are shopping more online, study finds

  Research by the Business Development Bank of Canada has found that 56% of Canadians are now shopping online more regularly since the beginning of the pandemic The findings, which were looking at the impacts of Covid-19 on businesses, also found that 83% of consumers asked were more willing to pay more for products if…

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Amazon accused of using ‘monopoly power’ in ecommerce

  Amazon has been accused of gate keeping the ecommerce market as it was brought before the U.S. House Antitrust Subcommittee in scrutiny of the companies dominance in the sector The Seattle-based, ecommerce giant holds a massive share of both the U.S. and Canadian markets, averaging around 40% though seen as high as 74% in…

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Snapchat launches ‘First Commercial’ high impact ad option

  Snapchat has unveiled a new advertisement option called ‘First Commercial’ which will allow for advertisers to pay to ensure their ad is the first seen when a user tunes into any of Snap’s original Discover shows Snapchat’s Discover content has been successful so far this year, with the total daily time users spend watching…

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