Canada faces down Google and Facebook as regulation for social media sites is drafted

  Heritage minister Steven Guilbeault has said that “The Canadian government stands with our Australian partners and denounces any form of threats”, after Google and Facebook have threatened to suspend services in the country This comes after the Australian government proposed new laws that would regulate social media sites and make them pay money to…

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Tik Tok looks to ensure brand safety to help capitalize on ecommerce

  Tik Tok has announced a partnership with brand safety platform OpenSlate to help make sure that adverts and branded content do not appear near questionable content on the platform This will allow advertisers to select where their adverts run on the app, helping avoid potential concerns of products being displayed next to harmful, controversial…

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YouTube tests new tagging system as part of greater shift to ecommerce

  YouTube has begun work testing a new tagging system to allow creators to tag products displayed in videos, as a potential path to direct shopping options on the platform YouTube has previously released features in attempts to venture into ecommerce. In 2018, it released a merchandise ‘shelf’ for videos featuring product tie-ins or advertising,…

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56% of Canadians are shopping more online, study finds

  Research by the Business Development Bank of Canada has found that 56% of Canadians are now shopping online more regularly since the beginning of the pandemic The findings, which were looking at the impacts of Covid-19 on businesses, also found that 83% of consumers asked were more willing to pay more for products if…

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