The caption for a post is important on any social media platform, especially on Instagram. However, you want to make sure you get the information across without creating a wordy post. Whilst Instagram has a maximum limit of 2200 characters, roughly 350 to 550 words, you want to aim below this level. Whilst not every…
User-generated content can have a major impact on convincing people to shop with a certain brand. The Stackla Report shows that it is shown to be more impactful then influencer content. According to the report, user-generated content is 8.7 times more impactful then that of content created by influencers, and 6.6 times more impactful than…
Through features and apps like Instagram Reels and Tik Tok, filming videos vertically has quickly become relevant. The popular, ‘snackable’ content of short-form video is designed for vertical filming and this is something you need to keep in mind with your content. Simply transferring horizontally filmed videos over can lead to your viewer having to…
Instagram Stories has rapidly risen to be a main choice for many brands and marketers in the last few years, with new statistics showing that Stories is estimated to hold over 25% of Instagram’s ad revenue in 2022. Rising from over US$11 billion in 2021, it is expected to reach $15.95 billion in ad revenue…
Stories present a great way to engage with your audience, but not everyone gets to see your Story content due to its 24-hour expiration date. Highlights allows for Stories to be watched after this period and can be utilised to effectively boost your content. To maximize your Highlights, you need to focus on what you…
To help you get the best out of your stories’ content, members of the #ForbesAgencyCouncil bring you advice on the best practices for your brand when it comes to stories. Follow the link in our bio to read our advice alongside the other fantastic pieces of insight!
