As social media continues to become more and more popular, social commerce, selling directly within a social media platform, is set to be a major way brands interact with their audiences and customers. The State of Social Media Investment Report by Sprout Social found that 79% of companies asked saw themselves selling on a social…
Search engine optimization, or SEO, is one of the most important aspects of any business online. Ranking as high as possible is crucial to success, which means carefully following algorithm changes and adapting content and keywords. When Google makes a change, or there is a shift in consumer behavior online, SEO follows. We work extensively…
Social Commerce is purchasing any form of product or service on a social media platform, such as Instagram, Facebook or Twitter. If you go and buy candles entirely from a store within Facebook for example, that’s Social Commerce. It can take a variety of forms, such as the ability to click on a product and…
Ecommerce has seen massive growth around the world in the last 2 years and new forecasts have predicted that in the next 4 years it will grow by US$10.87 trillion. The report, conducted by Report Linker, has forecast that from 2021 through to 2025 the global ecommerce market will grow by over $10 trillion. With…
Instagram Reels has a major difference with Stories, which is namely the exposure you can get. With Stories, you are limited to your content being shown to those already in your network. Different case with Reels however. Through the Explore feed and hashtags, Reels can be easily discovered, opening up your brand to new users…
With 78% of consumers seeing social media as the fastest and most direct way to connect with brands, there is an emphasis on making sure your social media is responsive to your audience. Being a responsive brand, offering your audience reliable customer service and engaging content is one of the main things consumers are looking…
