Facebook trials using brand saftey topic exclusions for advertisers

Facebook has announced it is testing news feed topic exclusions to allow for more brand safety for advertisers, allowing them to choose if their adverts are put with potentially sensitive content Categories such as Crime and Tragedy, News and Politics and Social Issues are being used in the test, with advertisers able to pick which…

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Half of shoppers are swayed by social media when making purchases

 New research puts 65% of global consumers being influenced by social media when making a purchasing decision, with previous customer photos playing a big role The research, which was conducted by Bazaarvoice, a product reviews and user generated content solutions company, has revealed several visual and social content factors that influences purchases Nearly 3/4 of…

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New study estimates 3.8 billion people world wide will shop online in 2021

The number of ecommerce users worldwide raised significantly in 2020 with a 9.5% increase from the prior year, according to new data from Finaria This puts the global figure roughly at 3.4 billion people who shopped online last year. However, Finaria expects this number to climb again next year The estimate is predicting a 10%…

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New shopping report shows massive sales growth around Boxing Day for Canadian shoppers

Customer relationship management experts Salesforce have published their 2020 Holiday Shopping Report, which unveils a new look at the growth of ecommerce in Canada Ecommerce holiday shopping revenue grew 70% from the same time last year, with 123% growth for the pre-Christmas period. Boxing Day saw online shopping sales rise 2170% on 2019, with 63%…

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Google launches native ads for web story app

Google has announced that its multimedia story-telling format Web Stories is an inner advertising function similar to the company’s global ads system Web Stories, which was originally named AMP Stories, struggled to meet popularity expectations at first and has taken time to grow. Before the only way to advertise with the format was to use…

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Retail sales rise for 7th straight month as ecommerce fuels growth

Retail sales rose 1.3% for November of last year, the 7th consecutive month that had seen a rise. The results, released by Statistics Canada, point towards Black Friday sales and early Christmas shopping for the rise that month The agency’s statistics showed that ecommerce retail sales rose 75.9% for November, compared to the same time…

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