The Canadian Federation of Independent Business (CFIB) has published their newest report, looking into cyberattacks towards small businesses in 2020 and steps that should be taken to protect against attacks Since March 2020, 5% of businesses have been the victims of a successful attack, which could mean roughly 61,000 small and mid-sized businesses across Canada…
Walmart is accelerating the expansion of the Walmart Media Group, as it looks to become the main destination for omnichannel advertising in Canada Now renamed as Walmart Connect Canada, it is looking to continue its growth that it saw through 2020 and reflect its evolved mission of connecting customer with brands This follows Walmart’s large…
Facebook has announced it is testing news feed topic exclusions to allow for more brand safety for advertisers, allowing them to choose if their adverts are put with potentially sensitive content Categories such as Crime and Tragedy, News and Politics and Social Issues are being used in the test, with advertisers able to pick which…
New research puts 65% of global consumers being influenced by social media when making a purchasing decision, with previous customer photos playing a big role The research, which was conducted by Bazaarvoice, a product reviews and user generated content solutions company, has revealed several visual and social content factors that influences purchases Nearly 3/4 of…
The number of ecommerce users worldwide raised significantly in 2020 with a 9.5% increase from the prior year, according to new data from Finaria This puts the global figure roughly at 3.4 billion people who shopped online last year. However, Finaria expects this number to climb again next year The estimate is predicting a 10%…
Customer relationship management experts Salesforce have published their 2020 Holiday Shopping Report, which unveils a new look at the growth of ecommerce in Canada Ecommerce holiday shopping revenue grew 70% from the same time last year, with 123% growth for the pre-Christmas period. Boxing Day saw online shopping sales rise 2170% on 2019, with 63%…
