- With the leaves beginning to fall and every major coffee store putting out seasonal beverages, autumn is well and truly here. With this, many brands look to seasonal marketing on social media.
- If you want to join in on the festive posting, remember that tapping in to your audiences nostalgic associations with the season is a great way to create content that resonates well. Be it sweaters, pumpkins, falling leaves or spooky decorations, it is something users can connect with.
- By creating content that your audience can relate to, you show the human side of your brand. As more users look towards relatable brands, you can leverage the positive associations of the season to better connect your brand to your audience.
Source : https://sproutsocial.com/insights/fall-flavors-seasonal-marketing/