For connecting through short-form content, YouTube Shorts may be worth considering

As TikTok and Instagram Reels see considerable success, getting into short-form content is a great idea, if you have not done so already. YouTube Shorts is another major contender for short, ‘snackable’ content and well worth considering. Whilst Tik Tok saw a staggering growth in its user base in the last 2 years, Shorts has…

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With video content in demand, it's important to know which platforms users go to | DMX Marketing Experts

With video content in demand, it’s important to know which platforms users go to

Video quickly became the main choice of content on social media this year and looks set to continue that way into 2022. Knowing which social media platforms are the main choice for your audience is key. The HubSpot 2021 State of Marketing Report found that whilst TikTok and Instagram have risen in popularity, especially amongst…

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Dont underestimate the power of a postive experience on social media for your audience | DMX Marketing Experts

Dont underestimate the power of a postive experience on social media for your audience

When it comes to your social media presence, positive interactions with users can have a major impact, fully swaying them to your brand. Sprout Social’s Future of Social Media report found that 78% of consumers are more willing to buy from a brand if they have a positive experience with them on social media. 77%…

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Optimising your Instagram profile: It's not always about hitting the word limit | DMX Marketing Experts

Optimising your Instagram profile: It’s not always about hitting the word limit

When it comes to your Instagram profile, be it creating a brand new one or updating, it can often seem challenging then first atlnticipated with he limited number of characters. However, taking the right steps can give the perfect first impression to anyone viewing. After securing a username that is recognisable and easily searchable, you…

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Study shows consumers favour quality support over quick replies | DMX Marketing Experts

Study shows consumers favour quality support over quick replies

As live chats become increasingly popular routes for consumers to contact customer support, it is important to make sure that these interactions not only help the user, but leave them with a good opinion of your brand. Live chat statistics from Kayako show that many consumers favour quality support over the speed, with 95% indicating…

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