Organic posts and targeted ads shown to be most successful at connecting product with consumer on social media

Organic posts and targeted ads shown to be most successful at connecting product with consumer on social media

As social commerce becomes more popular, it is important for businesses to know the best way to connect their products and services with consumers on social media. Research from Sprout Social shows that the most common ways that consumers are finding the perfect product for what they need is coming from targeted ads (49%) and…

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With changes to Instagram Stories, it presents a perfect way to drive traffic

With changes to Instagram Stories, it presents a perfect way to drive traffic

With the swipe-up feature for links in Stories long gone, the new link sticker allows any user to add links to their story, regardless of follower count. This provides brands with a great way to drive traffic. Your content on Stories can be used to bring a variety of pages to your followers attention, sending…

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With social media video content you need to know how long each video should be

With social media video content, you need to know how long each video should be

Video is everywhere right now in the world of social media and it can help connect and engage you with your audience. If you haven’t already begun to post video content on a social media platform, you most likely have considered it. However, depending on what platform and feature you are using, video length can…

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50% of marketers to begin leveraging short-form video in 2022

50% of marketers to begin leveraging short-form video in 2022

Proven as extremely popular last year, short-form video has rapidly grown on social media platforms. As Tik Tok, Instagram Reels and YouTube Shorts see continued success, more marketers will consider it for their strategies. 50% of social media marketers in 2022 plan to use short-form video for the first time, with 95% of those already…

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Social commerce statistics show users discover products from in-feed ads most

Social commerce statistics show users discover products from in-feed ads most

As e-commerce has grown in the last few years, so too has social commerce. As more social media platforms set up features to allow businesses to directly sell via their profiles, brands have wanted to make sure people discover their products. Data from Sprout Social shows that consumers typically discover new brands, products and services…

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