- Instagram Reels has a major difference with Stories, which is namely the exposure you can get. With Stories, you are limited to your content being shown to those already in your network. Different case with Reels however.
- Through the Explore feed and hashtags, Reels can be easily discovered, opening up your brand to new users and growing your audience. With relevant content and the right hashtags, you can connect to the audience you want.
- However, this does not mean you should not being using Stories. The two formats can work together, namely with Stories nurturing your audience, engaging with them and using calls to action.
Souce : https://www.socialmediaexaminer.com/how-to-sell-with-instagram-reels-and-stories/