With email marketing, personalisation matters for the recipients | DMX Marketing Experts

With email marketing, personalisation matters for the recipients

Email marketing remains a successful way to connect with your audience, especially in 2021. However, even the smallest touches of personalisation help better engage recipients and establish a stronger connection. Statistics by Campaign Monitor show that emails with a personalised subject line are 26% more likely to be opened. By addressing the email directly to…

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Video content to educate customers is more important then ever, as consumers turn online to research products | DMX Marketing Experts

Video content to educate customers is more important then ever, as consumers turn online to research products

Video content is being used more and more to connect with audiences, as its ability to convey large amounts of information in a short space of time can help inform and tell stories with ease. Statistics from Think with Google show that 70% of viewers on YouTube watch videos to help with a problem and…

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Voice searches for products and orders increases, SEO strategies will need to adapt

Purchases by voice search technology is set to increase to US$40 billion by 2022, as voice activated technology becomes more widely used. As products like smart speakers become more and more popular, with research from Statistica showing that 36 million people brought smart speakers in 2019 alone, and online shopping becomes available on a wider…

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As video content continues to dominate, it is vital to utilise for social media and beyond | DMX Marketing Experts

As video content continues to dominate, it is vital to utilise for social media and beyond

A study by Cisco estimates that by 2022, 82% of all online content will be video content. The massive popularity of video content has only increased and shows no signs of stopping, making it important to use to engage with audiences. As social video booms, short form video content, such as with Tik Tok and…

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Live chat helps drive boom in online spending as customers look to information to guide their purchases | DMX Marketing Experts

Live chat helps drive boom in online spending as customers look to information to guide their purchases

Conversational marketing is set to be a major tool in 2021, as the use of live text and chat boxes is used by more websites. With live chat holding a customer satisfaction rate of 85%, it is easy to see that it is popular. Able to interact with customers in real time, it also provides…

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With more consumers shopping via mobile, optimisation for mobile users is vital for online stores

As ecommerce has gone from strength to strength, so to has m-commerce, any purchase made online via a mobile phone, mainly smartphones. In 2019, it made up 1/4 of all ecommerce sales, doubling its size in just 4 years. As mobile devices, such as smartphones and tablets, become more common, the added convenience and ease…

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