Video content to educate customers is more important then ever, as consumers turn online to research products | DMX Marketing Experts

Video content to educate customers is more important then ever, as consumers turn online to research products

Video content is being used more and more to connect with audiences, as its ability to convey large amounts of information in a short space of time can help inform and tell stories with ease. Statistics from Think with Google show that 70% of viewers on YouTube watch videos to help with a problem and…

Read article

Voice searches for products and orders increases, SEO strategies will need to adapt

Purchases by voice search technology is set to increase to US$40 billion by 2022, as voice activated technology becomes more widely used. As products like smart speakers become more and more popular, with research from Statistica showing that 36 million people brought smart speakers in 2019 alone, and online shopping becomes available on a wider…

Read article
As video content continues to dominate, it is vital to utilise for social media and beyond | DMX Marketing Experts

As video content continues to dominate, it is vital to utilise for social media and beyond

A study by Cisco estimates that by 2022, 82% of all online content will be video content. The massive popularity of video content has only increased and shows no signs of stopping, making it important to use to engage with audiences. As social video booms, short form video content, such as with Tik Tok and…

Read article
Live chat helps drive boom in online spending as customers look to information to guide their purchases | DMX Marketing Experts

Live chat helps drive boom in online spending as customers look to information to guide their purchases

Conversational marketing is set to be a major tool in 2021, as the use of live text and chat boxes is used by more websites. With live chat holding a customer satisfaction rate of 85%, it is easy to see that it is popular. Able to interact with customers in real time, it also provides…

Read article

With more consumers shopping via mobile, optimisation for mobile users is vital for online stores

As ecommerce has gone from strength to strength, so to has m-commerce, any purchase made online via a mobile phone, mainly smartphones. In 2019, it made up 1/4 of all ecommerce sales, doubling its size in just 4 years. As mobile devices, such as smartphones and tablets, become more common, the added convenience and ease…

Read article

Canadian shopping habits have changed, with less visiting stores and more looking to online

A new report by PWC on the future of retail in Canada found that over half of all responses were shopping less in store, with certain categories such as fashion and electronics seeing larger drops of customers in store. In-stock availability, fast and reliable delivery and a good return policy were noted in the survey…

Read article