Instagram Reels is to start including ads, Facebook has announced, having tested them for users in Australia, Brazil, India and Germany. They will now be rolled out globally, with the ads vertically oriented and at a maximum of 30 seconds long. Prior to this, the company had seen to be focused on growing its platform…
Instagram Reels, the platforms answer to the phenomenal success of Tik Tok, are short videos, often dubbed ‘snackable’, which you can add background audio or effects. Much like with Tik Tok, Reels should be taken note of, as more users take to it. Reels has a Remix feature, similar to Tik Tok’s Duets, which allows…
Increasing your organic reach is important and one of the easiest ways to accomplish this is to give other users on the platforms reason to share your posts or post about your brand. There is a variety of ways that you can encourage people to share or post about your such as mentioning people in…
Canada’s ecommerce market has seen massive growth in the last year, reaching 75%, making it the second-fastest-growing ecommerce in the world after Argentina. The total share of retail ecommerce sales went from 6.9% in 2019 to 12.7% last year, with it expected to increase to 13.4% in 2021 and rise to 17.2% by 2025. The…
Content marketing is a great way to connect with your audience and establish yourself as a trusted thought leader in your industry. A solid content marketing plan will help build your business’s reputation and credibility. However, a poorly conceived content strategy that doesn’t deliver authentic value to your target audience can come across as nothing…
As short-form content becomes more popular, with apps such as Tik Tok and Instagram Reels, it may seem like long-form content is no longer useful. However, the exact opposite is true. Longer content can serve different purposes then short form, giving far more detailed information to the reader, allowing for more context and value in…
