Able to achieve big results in a cost-effective way, advertising across display networks sounds fantastic. But it’s not without some big risks with the potential big rewards. There is a
massive array of targeting, placement and bidding options available and if the wrong choices are made it can result in thousands of dollars wasted, in a short amount of time, from a few days to even hours. To make sure you get it right and make your businesses display advertising profitable, you need to have the right partner.
From targeting optimization, to analytical assessment and ad creation, the DMX team can help make your digital advertising campaign a great success. We have experience managing highly profitable and successful ad campaigns, using the Google Display Network as well working directly with several individual sites.
Automated to bring the most out of your ads, Smart Display campaigns optimize bidding, targeting and ads. Using Google’s machine learning, Smart Display campaigns can set the right bids, find both new and existing customers, all while creating engaging ads, adapted for any ad space or screen, fit for any app or space on the web.
With a Smart Display Campaign, businesses can be more accurate, able to target placements and audiences who would drive conversions. From the bidding to targeting and many other factors, Google automates it, so all you need is the creative assets and the right objective.
Working out what can be achieved can often be tricky, but we are here to help guide you on what can be accomplished for your objectives. From this, we can then recommend the best creative assets that can help get your message to your audience effectively.
Strategy and Structure for Campaigns
For a display advertising campaign to be successful, it needs a great plan. We work to develop a comprehensive strategy that structures your campaign on what your business goals are.
Targeting Expertise
Display advertising campaigns are successful if you know who exactly you are looking to convert. We correlate a number of factors such as online behavior, demographics and the sites visited to target the right audiences.
Ad Optimization
With the campaign strategy and structure set up, we look to generate leads through optimizing your offer and ads.
Landing Page Design and Strategy
Able to effectively convert visitors into leads and recording contact information, landing pages provide a fantastic tool that can really help boost your business online.
Analysis and Reporting
Once up and running, we continually monitor your display network advertising campaign, allowing us to note what could be improved, before optimizing accordingly.
From demographics to behaviours to the sites that they visit, to have an effective advertising campaign, you need to know about the people you want to convert. Thoroughly analyzing, we look at your audience and work out what the best website placements and keyword combinations would be to best target them. We then continually monitor your campaign targeting, optimizing as we go, so that we continue to drive results.
Brand Awareness Campaigns
If you are looking to increase how far your products and brand reaches, as well as the recognition, display advertising is what will help you do so. It is able to present your business to interested audiences with behavioural and contextual targeting.
At DMX, we utilize custom audience targeting to showcase your adverts to ideal buyers on websites that they regularly visit, tailoring the ad creative and message to truly make your business and products stand out, grabbing the attention.
Display Advertising With Broadplace
To ensure we generate solid business results that meet the business goals you look to achieve, we take vigilant care of the ad creative, demographic analysis and strategic planning. We always look to achieve high results, so we look to continually analyse and refine the campaign from its performance, as to always drive and deliver better results.
From generating fantastic sales leads to raising your brand awareness to new heights, Display Ads are the perfect way to achieve this objective.
We are able to provide a detailed audit for any existing Display Advertisers that analyses and compares the performance of your ads, looking at the different demographics and placements to see which deliver the best results and produce the most traffic and conversions.
Google Ads, (previously Google AdWords) is Google’s advertising platform where advertisers bid on keywords in order for their clickable ads to appear on Google’s search engine results page (SERPs).
This is the process of identifying keywords that are then mapped to a page on your site (landing page).
Your ad position in Google is determined by a number of factors such as maximum bid and quality score.
When your ad is clicked you are charged, but no more than your max bid.
For us to diagnose your current Google AdWords account, Kindly provide us your 10 Digit Customer ID and we will then send a request to gain access. We may have to contact you for further information. If not we will be sending you an audit summary of what can be improved for your campaign.
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