Twitter begins to test ecommerce features as online shopping rises | DMX Marketing Experts

Twitter begins to test ecommerce features as online shopping rises

The former is designed to allow brands to advertise with a carousel format on their profile page, giving user the ability to scroll through a handful of products. Shoppable Twitter Cards work through organic tweets, with direct links to a product or shopping page generating a “shop” button and p As more people shop online,…

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To meet your ideal audience with short-form videos, focus on niche content | DMX Marketing Experts

To meet your ideal audience with short-form videos, focus on niche content

Tik Tok, Instagram Reels and YouTube Shorts have become associated with viral trends, such as challenges and popular dances. However, while certain content trends are fairly universal and can rack up views, they don’t always equal high engagement. Having a targeted audience helps generate engagement and sales, and this often comes from niche content. It…

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As more brands take to Tik Tok, remember the power of relatable content | DMX Marketing Experts

As more brands take to Tik Tok, remember the power of relatable content

Tik Tok has had a big impact in a short space of time, powering into the public image. As the popularity of the short form video app rises, so too does the number of brands using the app. So how do you get your content to stand out? Tik Tok thrives on genuine and relatable…

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With informational videos, YouTube is the perfect place to educate your audience | DMX Marketing Experts

With informational videos, YouTube is the perfect place to educate your audience

Noted by Hubspot, many people turn to YouTube to learn or improve skills or their knowledge on a subject, with this especially prevalent in Generation Z and Generation X. Informational content can allow you to not only connect with your audience, but also educate and inform on products and services that your business provides. This…

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Making conversions as convenient as possible is vital for your Instagram | DMX Marketing Experts

Making conversions as convenient as possible is vital for your Instagram

Whilst conversions on Instagram are no easy walk in the park, they are easier then they once were and providing shareable, clickable links on Instagram can be done in multiple different ways. Your bio is the first place to make sure your followers can link through, but other methods like captions for IGTV or Reels,…

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As short-form content grows in popularity, behind-the-brand videos can help you connect | DMX Marketing Experts

As short-form content grows in popularity, behind-the-brand videos can help you connect

Short-form video content is immensely popular, with a 2020 study reporting that people are twice as likely to share videos compared to any other content form. It has also shown how influential it is, with 84% of people convinced to buy a new product due to a video by a brand. As such, short-form videos…

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