Google My Business has been renamed Google Business Profile as the search engine giant looks to move more of its business management features into Google Search, Maps and other Google apps. For now, little has changed aside from branding, but through the next few months more features will be moved from the My Business web…
When it comes to social media, many brands look simply to promote, focused on only their output. However, community building can play a vital part in your social strategy. Engaging, encouraging and growing your community can help users become invested in your brand, making them more likely to not only engage more with your content,…
Gone is the swipe up feature, in comes the link sticker. The new replacement feature of Instagram Stories, the link sticker allows you to generate more traffic and conversions. Once selected, it will allow you to add a link to your website. This can be used to promote a range of content and pages. For…
The short form video app has stormed forward and passed 1 billion active users in September. However, they are some other interesting statistics to remember about the app. One of the most important to keep in mind is that 63% of Tik Tok users are below the age of 30. Millennials and Gen Z are…
Whilst Tik Tok has become famous for its viral challenges and trends, these are not always the best route to go in terms of content. They tend to be rather universal and whilst they may lack up views, they do not always bring high engagement. On the flipside of this, niche content can appeal to…
As TikTok, Instagram Reels and YouTube Shorts seemingly dominate the social media marketing headlines at the moment, it can be easy to forget about Instagram Stories. Far older than any of the new short-form video trendsetters, Stories may seem like old news. Yet with its steadily evolving suite of tools and features, it remains one…
