Creating and sharing content that is relevant and appealing to the interests of the specific audience should be a main focus in 2021, according to HubSpot’s State of Marketing 2021 report. Studying your audiences needs, interests and likes will allow you to accurately share content with them that appeals and speaks to them, better connecting…
Data from the Sprout Social Index shows that marketers see video as the most valuable form of content in 2021, with 54% of those surveyed. However, many brands and companies are hesitant to dive into video content, staying with solely with images. Currently, only 14% of Facebook, 11% of Instagram and 5% of Twitter posts…
In 2020, 42% of people turned to social media to research products, with younger generations conducting more research on social media platforms than on search engines. Research by HubSpot found that Facebook is the favoured choice, with 51% of respondents using it for product research. YouTube held 30% and Instagram and Pinterest both held 6%.…
Many different sectors and industries felt the economic strain in 2020, but small businesses, regardless of their wares, location or ethos, had to take the full force of the storm. As lockdown measures began across the world, many brick-and-mortar stores lost their connection to their audience, robbing them of the vast majority of their income.…
Tik Tok has exploded on to the scene, seeing over 2 billion downloads and its short-form video content connecting well with audiences. But whilst three-quarters if all apps are opened once and then abandoned, Tik Tok is holding the exact opposite. In fact, the app sees 90% of users not only routinely open the app,…
Being authentic in the content you put out is key to connecting with your audience. Automated responses hold nothing on a 1 on 1 conversation. You have to have weight behind your words, to believe in what you say. It is about being true to your brand and not just simply saying what you think…
