YouTube has begun work testing a new tagging system to allow creators to tag products displayed in videos, as a potential path to direct shopping options on the platform YouTube has previously released features in attempts to venture into ecommerce. In 2018, it released a merchandise ‘shelf’ for videos featuring product tie-ins or advertising,…
Research by the Business Development Bank of Canada has found that 56% of Canadians are now shopping online more regularly since the beginning of the pandemic The findings, which were looking at the impacts of Covid-19 on businesses, also found that 83% of consumers asked were more willing to pay more for products if…
Amazon has been accused of gate keeping the ecommerce market as it was brought before the U.S. House Antitrust Subcommittee in scrutiny of the companies dominance in the sector The Seattle-based, ecommerce giant holds a massive share of both the U.S. and Canadian markets, averaging around 40% though seen as high as 74% in…
Snapchat has unveiled a new advertisement option called ‘First Commercial’ which will allow for advertisers to pay to ensure their ad is the first seen when a user tunes into any of Snap’s original Discover shows Snapchat’s Discover content has been successful so far this year, with the total daily time users spend watching…
Pinterest has seen 50 million new customers since the beginning of the Covid-19 pandemic as the visual search engine attracts more and more users spending online In the same time period, it saw its number of advertisers increase rapidly as well. Though Pinterest has yet to give an official number on this rise, it…
Air Canada has unveiled a range of ‘eUpgrades’ for the relaunch of its Aeroplan program. These improvements will make it for Air Canada Status members to upgrade flights and gain benefits Like almost all companies in the aviation industry, Air Canada has suffered in 2020 due to the pandemic. It’s revamped Aeroplan seeks to…
