Social media is becoming the go-to for customers to research products

As social media is being used more and more, with 27% surveyed in Sprout Social’s State of Social Media report saying their use of social media had increased significantly, these platforms are being used more for other means then just socialising. One of the major trends to emerge is that more people are using social…

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As short-form content becomes more popular, Tik Tok provides a new marketing option | DMX Marketing Experts

As short-form content becomes more popular, Tik Tok provides a new marketing option

With more then 500 million monthly active users, it is clear to see the popularity of Tik Tok. If you are unfamiliar, it allows users to post looping videos of 15 to 60 seconds, similar to discontinued app, Vine. Finding massive popularity with the younger generations, the platform sees content such as montages, duets (combining…

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Limited-time content such as Instagram Stories gives your content a sense of exclusivity for your audience

Instagram Stories is no new phenomenon, but it still holds one of the best ways to engage and connect with your audience. The temporary 24-hour content form can allow you to be more creative and unique, exclusively to your audience. Either in static photo or video form, the limited time frame provides a scarcity and…

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Personalised content can show the authentic side of your content marketing | DMX Marketing Experts

Personalised content can show the authentic side of your content marketing

As customers are more wary of brands and online marketing, providing authenticity can help show the human side of your company, often providing reliability and engaging content. From behind-the-scene glimpses to how your company works to humours posts about day to day life in your business, they can resonate well with audiences, showing the real…

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Authenticity in social media marketing is vital to connect with your audience | DMX Marketing Experts

Authenticity in social media marketing is vital to connect with your audience

Most consumers wont simply trust a brand with out a great deal of trust. Authenticity is a fantastic way to bridge this gap and present the human side of your company through social media. As noted by Hubspot, authenticity in 2021 will be especially vital, with the effects of the global pandemic and numerous major…

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Google brings in new ecommerce integrations for showcasing products and local ad campaigns | DMX Marketing Experts

Google brings in new ecommerce integrations for showcasing products and local ad campaigns

Google has announced new shopping integrations with several ecommerce platforms to enable businesses to show their products for free with Google. This is alongside new buying options for customers when discovering brands. Once a found, Google now shows a summary list of each purchasing option offered by the seller. Google had also announced new ad…

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