Organic short-form content that drives engagement is not always about style and presentation | DMX Marketing Experts

Organic short-form content that drives engagement is not always about style and presentation

Short-form video has taken the social media world by storm and as brands move to use it in their content, remember that often organic content works better when less stylised and polished. Whilst planned, stylish posts have their place and can work extremely well, less structured video content has shown to resonate extremely well with…

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Make sure to harness Instagram Stories to demonstrate what makes your brand unique | DMX Marketing Experts

Make sure to harness Instagram Stories to demonstrate what makes your brand unique

As social media users look towards genuine connections with brands, being able to show the unique aspect of your company can be a big draw, providing not just a glimpse behind the scenes but also showing a more genuine side to your brand. Instagram Stories presents a fantastic opportunity to take the unique aspect of…

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Facebook shown to be consumers most likely choice to buy from for social commerce | DMX Marketing Experts

Facebook shown to be consumers most likely choice to buy from for social commerce

Social Commerce has rapidly risen in the last 12 months, with more and more consumers turning to its convenience. This in turn has led to more brands moving to social media platforms to sell their products and services. With this rise, social media platforms have been quick to provide companies with easier ways to shop.…

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For your email marketing, personalised greetings can make a big difference | DMX Marketing Experts

For your email marketing, personalised greetings can make a big difference

Making sure that you follow the best practices with your email marketing is key. After all, you want to make sure that it grabs the recipients attention. Personalised email greetings are a great way to accomplish this, as they are the first thing that will be seen in the message. By using their name, be…

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More then half of marketers are looking towards Instagram Reels in 2022 | DMX Marketing Experts

More then half of marketers are looking towards Instagram Reels in 2022

The main rival to Tik Tok, Instagram’s short format video mode, Reels, has seen massive popularity in 2021 and is seen by many marketers to see that same success again in 2022. Acoording to data from HubSpot’s 2022 Marketing Industry Trends Report, over half of marketers are set to increase their investment in Instagram Reels…

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9 out of 10 consumers go to buy from the brands they follow on social media | DMX Marketing Experts

9 out of 10 consumers go to buy from the brands they follow on social media

90% of consumers who follow a brand on a social media platform will purchase a product or service from that company, according to statistics from Sprout Social. Data from the Sprout Social Index found that the most common actions user will take when they follow a brand on social media is to visit their website,…

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