Make sure your social media content is optimized to help its discoverability

Make sure your social media content is optimized to help its discoverability

Whilst, not every social media post needs to be tailored to be as easy to discover as possible for a searcher, you want your content to be able to be found, ideally by your target audience. For this, you need to make sure you are utilizing the right keywords. Look at what words consumers tend…

Read article
Facebook and Instagram stories present a fantastic way to reach your audience and engage, convicing them to click and convert.

Facebook and Instagram stories present a fantastic way to reach your audience and engage, convicing them to click and convert.

To help you get the best out of your stories’ content, members of the #ForbesAgencyCouncil bring you advice on the best practices for your brand when it comes to stories. Follow the link in our bio to read our advice alongside the other fantastic pieces of insight!

Read article
User-generated content shown to be most effective for social commerce consumers

User-generated content shown to be most effective for social commerce consumers

As more social media platforms release tools for social commerce, brands need to think on what the best way to draw in potential customers is. Statistics from Sprout Social show that consumers are more likely to purchase a product on social media if they have seen user-generated content about it. Demonstrations of the product and…

Read article