User-generated content shown to be most effective for social commerce consumers

User-generated content shown to be most effective for social commerce consumers

As more social media platforms release tools for social commerce, brands need to think on what the best way to draw in potential customers is. Statistics from Sprout Social show that consumers are more likely to purchase a product on social media if they have seen user-generated content about it. Demonstrations of the product and…

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When it comes to video content on social media, remember to use captions | DMX Marketing Experts

When it comes to video content on social media, remember to use captions

As more social media users look for video content, with people twice as likely to share videos with friends compared to other content, it is important to make sure that your content is both accessible and conveys the information across clearly. Statistics from Sprout Social show that 85% of Facebook videos are watched without sound.…

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Organic short-form content that drives engagement is not always about style and presentation | DMX Marketing Experts

Organic short-form content that drives engagement is not always about style and presentation

Short-form video has taken the social media world by storm and as brands move to use it in their content, remember that often organic content works better when less stylised and polished. Whilst planned, stylish posts have their place and can work extremely well, less structured video content has shown to resonate extremely well with…

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