Whilst, not every social media post needs to be tailored to be as easy to discover as possible for a searcher, you want your content to be able to be found, ideally by your target audience. For this, you need to make sure you are utilizing the right keywords. Look at what words consumers tend…
To help you get the best out of your stories’ content, members of the #ForbesAgencyCouncil bring you advice on the best practices for your brand when it comes to stories. Follow the link in our bio to read our advice alongside the other fantastic pieces of insight!
As more social media platforms release tools for social commerce, brands need to think on what the best way to draw in potential customers is. Statistics from Sprout Social show that consumers are more likely to purchase a product on social media if they have seen user-generated content about it. Demonstrations of the product and…
Every marketer hopes their latest campaign will go viral. Without any surefire way to ensure that happens, however, they must employ unique strategies to build hype around their campaign and get more people interested and paying attention to their messaging. In 2022, a plethora of tools exist that marketers can use to increase the chances…
The seemingly instant popularity of the short-video platform TikTok took some marketers by surprise, and it has only continued to grow. While teenagers were initially viewed as the platform’s primary users and audience, and they certainly do spend a lot of time on it, TikTok’s reach has expanded dramatically. Today, it’s not uncommon for their…
Founder & President at Digital Marketing Experts – DMX Marketing, a Premier Google Partner Agency located in Toronto, Canada. Despite feeling like it dragged on for an entire decade, while also speeding past us all in a flash, 2021 has departed and 2022 is already here. As we dust ourselves off from the roller coaster that was…
