Use Stories to engage your audience, and encourage engagement back | DMX Marketing Experts

Use Stories to engage your audience, and encourage engagement back

Instagram Stories is used by more then 500 million accounts on a regular basis, with many people following businesses to see the Stories they produce. As the first thing users see when they open the app, Stories is the perfect place to engage. Stories bring in your biggest fans and provide the perfect place to…

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Over 75% of consumers follow brands on social media for customer support | DMX Marketing Experts

Over 75% of consumers follow brands on social media for customer support

As social media becomes an increasing space for brands to connect with customers, research from the Sprout Social Index shows that 76% of consumers follow brands on social media so that they can access customer support. Often dubbed ‘conversational commerce’, the statistics show that more and more consumers are looking to social media to engage…

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For keeping customers connected with your brand, you need email marketing

Email marketing provideskne of the best ways to keep current customers in touch with your brand, presenting your newest products, services and updates directly to them. Making sure to make the most of this is important. 59% of customers say that emails from brands have influenced their decision to purchase items, with just over half…

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To meet your ideal audience with short-form videos, focus on niche content | DMX Marketing Experts

To meet your ideal audience with short-form videos, focus on niche content

Tik Tok, Instagram Reels and YouTube Shorts have become associated with viral trends, such as challenges and popular dances. However, while certain content trends are fairly universal and can rack up views, they don’t always equal high engagement. Having a targeted audience helps generate engagement and sales, and this often comes from niche content. It…

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