Tik Tok

Harness your Tik Tok content to inspire your audience

It has been well noted the entertainment draw of Tik Tok, with 60% of its users looking for funny or entertaining videos. However, your content can also inspire your audience. A study by MRC Data and Flamingo, which was commissioned by Tik Tok, found that 43% of users feel inspired to try something new to…

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Cross-posting on Social Media

Cross-posting can help you reach a wider audience, though you need to watch out for simple mistakes

When it comes to posting your content, you should not limit it to a singular site. However, when it comes to cross-posting, and sharing the same content on different social media platforms, there are some important points to keep in mind. The main 2 points are keeping in mind each site’s unique upload requirements and…

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Expect more brands to turn to Facebook Shops as stores look to start with social commerce

Expect more brands to turn to Facebook Shops as stores look to start with social commerce

Starting in 2020, Facebook Shops, like many other social commerce platforms, saw large amounts of users turn to both sell and buy from in 2020 and 2021. Big and small businesses alike have turned to it, with over 250 million active stores worldwide by June of last year. As more brands look to get online,…

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Instagram captions short and sweet

Remember to keep your Instagram captions short and sweet, don’t let it get wordy

The caption for a post is important on any social media platform, especially on Instagram.  However, you want to make sure you get the information across without creating a wordy post. Whilst Instagram has a maximum limit of 2200 characters, roughly 350 to 550 words, you want to aim below this level. Whilst not every…

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SEO is one of the most important aspects of any business online

SEO is one of the most important aspects of any business online

Search engine optimization, or SEO, is one of the most important aspects of any business online. With ranking as high as possible crucial for success, it is important to keep an eye on new trends that will create a major impact on SEO.  

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