Tik Tok and Reels: Knowing the differences and what will work best for your strategy | DMX Marketing Experts

Tik Tok and Reels: Knowing the differences and what will work best for your strategy

As Tik Tok continues to see fantastic success, many companies have been quick to put out their own short-form video versions. Instagram’s Reels sits as one of the main competitors, so knowing what each one offers can be important to deciding which to use. The main difference is the length of video, with Tik Tok…

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Snapchat Stories: What you need to know before beginning | DMX Marketing Experts

Snapchat Stories: What you need to know before beginning

The original place for disappearing social media stories, Snapchat has a smaller user base then Facebook or Instagram. However, it is the most highly trafficked social media platform for young adults and teenagers. If you are aiming towards Gen Z or Millennials, Snapchat may be worth considering. Snapchat works well with a direct approach to…

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As Tik Tok, YouTube and Reels show the power of video content, it might be time for you to add it into your content | DMX Marketing Experts

As Tik Tok, YouTube and Reels show the power of video content, it might be time for you to add it into your content

It is no understatement to say that Tik Tok has had a major influence on content in the last year and a half. With both Instagram and YouTube releasing their own versions (Reels and Shorts), video content, especially short-form, has risen once again in popularity, with many users and businesses harnessing it to be humorous,…

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Let brand storytelling capture the attention of your audience | DMX Marketing Experts

Let brand storytelling capture the attention of your audience

When it comes to capturing the attention, storytelling is one of the most effective methods. In fact, research into the field of neuroscience has proven this. As people, we seek out and respond to well-crafted narratives. Utilizing this in your content can be a fantastic technique for gaining the attention of audiences, be it on…

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Your Instagram bio can help build your community through only 150 characters | DMX Marketing Experts

Your Instagram bio can help build your community through only 150 characters

Your are given 33 characters for your name and 150 for your bio on Instagram and with this you need to be able to convince users to follow your content. Whilst this may seems like a tall order, simple touches can make big difference. Both name and bio should be clear and easy to understand,…

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Content personalization takes a main focus in 2021 for consumers | DMX Marketing Experts

Content personalization takes a main focus in 2021 for consumers

Creating and sharing content that is relevant and appealing to the interests of the specific audience should be a main focus in 2021, according to HubSpot’s State of Marketing 2021 report. Studying your audiences needs, interests and likes will allow you to accurately share content with them that appeals and speaks to them, better connecting…

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