Infographics on social media can engage and inform your audience in a short, quick format | DMX Marketing Experts

Infographics on social media can engage and inform your audience in a short, quick format

Shorter form content, often dubbed ‘snackable’ content, can connect well with audiences as they get across their message quickly, a valued factor in the world of social media. Infographics provide not only short-form content to the audience, but can also convey a large amount information in a relatively small space. They provide meaningful content but…

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Tik Tok and Instagram Reels prove the value of short form, 'snackable' content | DMX Marketing Experts

Tik Tok and Instagram Reels prove the value of short form, ‘snackable’ content

Short-form content has seen great success in 2020 and into 2021, with Instagram Reels and Tik Tok seeing massive popularity. The latter became the most popular app downloaded last year, with 1.1 billion active users. With social media, holding a users attention for long periods of time is much harder then with shorter, ‘snackable’ content.…

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Emphasising utility and useful content can help your brand better engage on social media | DMX Marketing Experts

Emphasising utility and useful content can help your brand better engage on social media

Data from Content Marketing Institute shows that the two main reasons for using interactive content among marketers are engagement and educating the audience. Utility and engagement work well together and it is a smart move to emphasise the utility of your brand. Content that educates and informs users helps show your company as a reliable…

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Engaging users on social media needs images and video to properly succeed | DMX Marketing Experts

Engaging users on social media needs images and video to properly succeed

Research from the Index shows that 68% of consumers want images and 50% look for video content to engage with on social media, putting them far higher then simple text-only content. Whilst platforms such as Instagram are based around image sharing in posts, using images or videos is a useful way to better engage with…

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More consumers turn to social media to discover new products and brands | DMX Marketing Experts

More consumers turn to social media to discover new products and brands

43% of consumers have increased their use of social media to discover new products and brands, according to survey results by Sprout Social. For many, the way to find out what’s available is through social media platforms such as Instagram. As social media becomes the first step for many customers to discover brands, profile optimisation…

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Online Business

Content has no guarantee of going viral, but there is steps to give your marketing campaigns the best chance of success

Marketing campaigns that resonate so well with the target audience that they get shared rapidly is also known as viral marketing. However, there is no guarantee of a post going viral, no set way to ensure success. However, certain steps can help give a better chance to your campaign. The most important factor is that…

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