The social media platform has begun testing ads for the Instagram Shop tab. The adverts will present either a single image or a carousel of images, with the feature being tested in the U.S. for mobile users. This comes as ecommerce options on social media have become more popular, with many looking to apps such…
Instagram’s response to success of Tik Tok, Reels allows you to post short-form videos, with currently a limit of 60 seconds on video length. Launched in August of last year, it has become widely used, especially amongst the younger generations. Similar Tik Tok and YouTube Shorts, viral challenges, audio clips and trends are the main…
Live chat allows customers to directly talk to a brand, providing convenience. However, most consumers look towards quick responses. In statistics from HubSpot Research, 82% of consumers rated an immediate response as very important for marketing or sales questions. A further 90% of consumers rated similarly in terms of immediate responses for customer service questions.…
Virtual assistants have become very popular, such as Alexa, Siri, Cortana and Bixby, especially when it comes to online shopping. From researching products and stores to purchasing items and services, more people are turning to their virtual assistants for these tasks. However, this creates a problem when it comes to SEO. Spoken searches are worded…
As ecommerce continues to grow, both shopping online via smartphones and via smart home voice assistants have become more common place, with the ease of access and convenience of both winning appeal. The Global Consumer Insights Pulse Survey by PWC found that 41% of Canadians had shopped online via a mobile phone or smartphone in…
In 2020, 80% of marketers saw a reported increase in email engagement. As more people are checking their emails, with the amount of email users expected to pass 4.4 billion by 2024, email marketing presents a great opportunity to engage with customers. This means you need to know your audience. Analytics is great place to…
