Mobile shopping heads towards being the main location for ecommerce sales

Presenting the opportunity for customers to make purchases from wherever they are has allowed mobile shopping to become extremely popular, with the convenience and increase of mobile payment options helping drive its use. Statista estimates that by the end of 2021, 73% of all ecommerce sales will be done via a mobile device. Whilst this…

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2021 shows email marketing to outperform, as mobile devices become users go-to for accessing emails

Whilst many have said that email marketing is dead, it is in fact continuing to be a top performing channel for marketers. According to Litmus, every dollar (US) that brands invest in email marketing receives an ROI of $42 in return with 77% of marketers saying email is one of the two most effective marketing…

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Consumer survey shows growing popularity of online shopping, as well as main ‘dealbreakers’

Ecommerce experience platform Shogun has shown in new survey data that 42% of people who have shopped online during the pandemic will continue to do so after The findings also revealed some of the main factors that lead consumers to avoid certain online stores or brands. The highest ranking was a website or app “that…

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Over 50,000 years of product review videos have been watched on YouTube via mobile devices since 2017

YouTube has become a perfect place to connect brands and customers, especially targeted at mobile users, which hold a large amount of YouTube’s total audience. Since 2017, mobiles devices have watched over 50,000 years worth of product reviews, as the platform has become popular for consumers to find information on products It is not just…

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Email marketing sees an increase in engagement as 2020 statistics show strong customer retention

The State of Email Marketing in 2020 report by Hubspot has shown email marketing to have had a strong 2020, with 78% of marketers seeing an increase in engagement in the last 12 months The statistics also showed a strong preference among millennials, with 73% preferring communications from business to be via email Email marketing…

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