If you’ve noticed a shift in your website traffic or how your business appears on Google lately, you aren’t alone. March 2026 has brought some of the most significant changes to the digital landscape in a decade. From Google’s lightning-fast “Spam Updates” to the rise of AI-generated headlines, the rules of visibility have changed. At…
Google has announced that by July 2022, advertisers will no longer be able to create Expanded Text Ads (ETAs) or edit existing ones in Google Ads. Existing ads will still be able to provide reports, as well as being paused, resumed or removed. This is the latest move from Google as it looks to use…
Video content has surged in popularity and in 2021, using short ‘snackable’ content on platforms like Tik Tok and Instagram Reels has become a fantastic tactic for engagement. However, other forms of video content can also be highly effective. Live video for example can be a great choice, with a Q&A explaining a product or…
Twitter may be smaller then likes of Facebook and Instagram, but it still holds massive popularity, with nearly half of all marketers citing the platform as their go-to for engaging with customers. So it is important to know when the best time to post is. Research by Sprout Social found that 10am to midday (Eastern…
For a social media platform that relies on visuals, it may seem strange to be talking about captions, but when well-written they can make a significant impact on your Instagram results. The captions purpose is to tell the rest of the story that was started by the image. Focus on what you are telling such…
Google has announced that it has changed how titles are created for search listings, with the search query no longer being used. Previously, the query put in by the user would formulate the title of the snippets for each search result. Google has said it now uses “the main visual title or headline shown on…
