Showing what happens behind the scenes of your business has become a major draw for audiences on social media, with a Sprout Social study finding that consumers found seeing the main people behind a company made it seem more transparent and genuine. Being able to provide your audience with a exclusive glimpse behind the scenes…
Even if they do not say it out loud, the actions and behaviour of your audience tells you a lot about the content they want to see. With insights from your social media analytics, you can see the forms of content they are most likely to interact with. Knowing what your audience is looking for…
Shoppable content is any post, video, image or ad that a consumer can click on so they can make a purchase. This allows people to do an entire transaction on a social media platform without ever having to leave. With younger generations looking more towards social media to educate their purchasing decisions, the importance of…
The name of the game in digital marketing today is “community.” Any business that can grow its reputation beyond being known as a mere purveyor of goods or services can also grow brand awareness, customer loyalty and its bottom line. The key is to create an online presence on relevant platforms where users have opportunities…
Marketing is all about getting what you can offer consumers in front of the right people. If you can reach potential customers and clients who may be interested in your product or service with messaging that shows them how it could benefit them, you have a chance at converting those prospects into sales. After capturing…
In the not-so-distant past, content marketing tactics were considered optional pieces of an overarching marketing strategy. Today, however, sharing valuable content with their target market is a must-do for companies in many industries. Whether you and your creative staff produce original content or gather it from third-party sources, providing your customers and prospects with information…
