What to remember with Tik Tok's algorithm | DMX Marketing Experts

What to remember with Tik Tok’s algorithm

Understanding social media algorithms is a tricky business, though fortunately we do know the basic workings of most and this is true with Tik Tok. When it comes to the key ranking signals, they are split between user interactions, video information and device and account settings. For user interactions, anything that speaks about the content…

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With autumn in full swing, here is what you need to remember for seasonal marketing | DMX Marketing Experts

With autumn in full swing, here is what you need to remember for seasonal marketing

With the leaves beginning to fall and every major coffee store putting out seasonal beverages, autumn is well and truly here. With this, many brands look to seasonal marketing on social media. If you want to join in on the festive posting, remember that tapping in to your audiences nostalgic associations with the season is…

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Use Stories to engage your audience, and encourage engagement back | DMX Marketing Experts

Use Stories to engage your audience, and encourage engagement back

Instagram Stories is used by more then 500 million accounts on a regular basis, with many people following businesses to see the Stories they produce. As the first thing users see when they open the app, Stories is the perfect place to engage. Stories bring in your biggest fans and provide the perfect place to…

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Over 75% of consumers follow brands on social media for customer support | DMX Marketing Experts

Over 75% of consumers follow brands on social media for customer support

As social media becomes an increasing space for brands to connect with customers, research from the Sprout Social Index shows that 76% of consumers follow brands on social media so that they can access customer support. Often dubbed ‘conversational commerce’, the statistics show that more and more consumers are looking to social media to engage…

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