Social Media: Measuring The ROI

Social Media: Measuring The ROI

All digital marketing agencies today need to be able to provide clear metrics on their customers’ social media return on investment (ROI). It is surprising to me to still hear businesses comment that social media is optional and not measurable. This is definitely a risk that businesses can’t afford to take now that social media…

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When it comes to Instagram posts, changing format can help your reach | DMX Marketing Experts

When it comes to Instagram posts, changing format can help your reach

Instagram has never been slow when it comes to adding new features, with the app currently holding photo posts, short video clips, Stories, Reels, IGTV, Instagram Live video streams, Guides and products on the Instagram shop. Experimenting with different formats available can help maximize your impact, and with the ones you start to use consistently,…

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Short-form content allows you to showcase your content, and is an opportunity that shouldn't be passed on | DMX Marketing Experts

Short-form content allows you to showcase your content, and is an opportunity that shouldn’t be passed on

The big trend setter at the moment, short-form video continues to dominate. Whilst the length of video depends on the platform, such as 60 seconds for Tik Tok, 2:20 minutes for Twitter and just 30 seconds for Instagram Reels, they all present innovative ways to present your brand and its content. Known for its entertainment…

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