- Understanding social media algorithms is a tricky business, though fortunately we do know the basic workings of most and this is true with Tik Tok. When it comes to the key ranking signals, they are split between user interactions, video information and device and account settings.
- For user interactions, anything that speaks about the content the user likes or dislikes is important, such as comments, accounts followed and what sort of videos are watched through to the end.
- Video information is instead based on the content users seek out, such as what trending topics they go for and if the video has captions or certain sounds.
- Device and account settings have less influence then the over 2, but are still important. This details language preference selected, categories that interest users when they first load up the app and the type of mobile device they use.
Souce : https://blog.hootsuite.com/tiktok-algorithm/