Ecommerce boom fuels increase for Canadian warehouse space as more brands look to online

Available warehouse space is rapidly shrinking across Canada as the rise of ecommerce sees more brands selling online and needing storage and fulfilment centres. Retail ecommerce sales in Canada increased 110% to CA$3.5 billion in January according to Statistics Canada. Its success has seen more companies look to online to fill the gap left by…

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Instagram Stories presents businesses with the ability to stay visible and connect with target audiences

With 500 million users, Instagram Stories is extremely popular, with more people then there are users on Snapchat. Diversifying strategies to use Instagram Stories can help connect with target audiences and keep visibility for followers. Allowing for a in-the-moment style approach to social media, Instagram Stories gives businesses the ability to engage audiences, humanising and…

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Online grocery shopping expected to see continued growth and increase of sales

Online grocery sales for North America are expected to pass US114.9 million by 2026, with an expected annual growth ot nearly 20%. The research report, conducted by Facts and Factor Market Research, shows that online food shopping is expected to continue to draw in customers, with its convenience and larger selection of products. ‘Bread, bakery…

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Providing educational content can help draw in audiences and create a positive brand image

Value-driven content helps show your audience the importance of your services and products, helping produce a positive and helpful image for your brand. Core DNA, who put value-driven content as 1 of the 10 biggest content marketing trends for 2021, noted that people are far less willing to share their information in exchange for mediocre…

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Consumers turn to Instagram to research products and services as social commerce grows

81% of people who use Instagram do so to help research products and services, as social commerce continues to rise. With the social media platform pushing past 1 billion users, Instagram has become the perfect place for brands to connect with audiences. 2 in 3 people surveyed Ipsos said that Instagram helps enable interactions with…

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