- Facebook Stories disappear after 24 hours and are found at the top of the newsfeed, like with Instagram. With Stories from both friends and business put next to each over, it makes your content more likely to reach your audience.
- When it comes to creating a Facebook Story, it can be done from the desktop app, Facebook Messanger or the mobile app. Several formats and tools are available, including Gallery, Boomerang and Poll. Each Story can be up to 20 seconds long.
- When thinking about what to post, try to make it intractable, driving your audience to answer a call to action. Getting opinions, asking questions, using polls or voting stickers all help drive engagement and establish a connection between the user and your brand.
Source : https://sproutsocial.com/insights/social-media-stories/