With 500 million users, Instagram Stories is extremely popular, with more people then there are users on Snapchat. Diversifying strategies to use Instagram Stories can help connect with target audiences and keep visibility for followers. Allowing for a in-the-moment style approach to social media, Instagram Stories gives businesses the ability to engage audiences, humanising and…
Online grocery sales for North America are expected to pass US114.9 million by 2026, with an expected annual growth ot nearly 20%. The research report, conducted by Facts and Factor Market Research, shows that online food shopping is expected to continue to draw in customers, with its convenience and larger selection of products. ‘Bread, bakery…
Value-driven content helps show your audience the importance of your services and products, helping produce a positive and helpful image for your brand. Core DNA, who put value-driven content as 1 of the 10 biggest content marketing trends for 2021, noted that people are far less willing to share their information in exchange for mediocre…
81% of people who use Instagram do so to help research products and services, as social commerce continues to rise. With the social media platform pushing past 1 billion users, Instagram has become the perfect place for brands to connect with audiences. 2 in 3 people surveyed Ipsos said that Instagram helps enable interactions with…
A recent report by JLL shows that Canada’s biggest retailers and the food industry have embraced delivery and pickup options with the growth of ecommerce. As online customer shopping habits have changed, looking for safer interactions and convenience, companies have changed to accommodate with the majority of Canada’s top 50 retailers now offering delivery services.…
Google Ads is set to launch dynamic exclusion lists to help advertisers avoid showing ads near content they would wish to avoid. Brand safety has become a major thinking point for advertisers, businesses and marketers in the last year, with incidents involving brand ads being placed next to content or on sites that did not…
