- Email marketing is a great way to get information straight to your customers. However, you don’t want another generic newsletter that will simply slide past the attention of the reader. One of the main things audiences look for is interactivity.
- It makes the email far more engaging and fun to read, whilst also being a great way to convert users. Litmus’s 2020 State of Email report found that 91% of consumers want interactive content, but only 17% actual provide the interactive content audiences want.
- A good way to use interactivity in your email marketing is to highlight new products or services through motion. Showcasing it with video or a gif, it allows users to quickly and effectively understand what the product/service is and what it does, allowing them to get excited about it. It has captured the attention, explained what it does and engaged them, all in a short period.
Source : https://blog.hubspot.com/marketing/interactive-email