Consumers look to stronger connections in their favourite brands on social media | DMX Marketing Experts

Consumers look to stronger connections in their favourite brands on social media

Statistics by Sprout Social report that 91% of people believe in social media’s power to connect people, with 64% wanting brands to connect with them. Consumer expectations for brands have shifted from a decade ago, with 72% asked saying that they went brands to be positive contributors to society, with 64% highlighting a need go…

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With more consumers shopping via mobile, optimisation for mobile users is vital for online stores

As ecommerce has gone from strength to strength, so to has m-commerce, any purchase made online via a mobile phone, mainly smartphones. In 2019, it made up 1/4 of all ecommerce sales, doubling its size in just 4 years. As mobile devices, such as smartphones and tablets, become more common, the added convenience and ease…

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Canadian shopping habits have changed, with less visiting stores and more looking to online

A new report by PWC on the future of retail in Canada found that over half of all responses were shopping less in store, with certain categories such as fashion and electronics seeing larger drops of customers in store. In-stock availability, fast and reliable delivery and a good return policy were noted in the survey…

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Harnessing new payment methods online can help draw in customers and provide greater choice and convenience

Canada saw year-on-year growth for online sales reach between 175% to 625% between March and May of last year. The surge of ecommerce has seen many turn to online to offer new ways to connect audiences with their stores. Canadian consumers have been shown to have a willingness to adopt alternative and new payment methods,…

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Google moves towards displaying pickup and delivery options, showing importance of online presence for stores

Google is set to release a number of new updates to Google Maps and Google My Business (GMB) which include new features for pickup and delivery options for online stores. Businesses will be able to show delivery fees, providers, order minimums and pickup and delivery options, further highlighting the importance of having an up-to-date online…

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