- Email marketing is an extremely useful and effective way to engage with you audience. Personalised newsletters talking about new offers, products and updates with the brand is a great way to engage you existing customer base.
- However, more and more people are checking their emails with a mobile device then a desktop, with Wolfgang Digital’s KPI report putting mobile browsing ahead of desktop by 20%. This means optimising for mobile users is a must.
- 52% of users say that a poor mobile experience will make them less likely to commit to a company. Making sure that emails for mobile users are optimised is vital to not lose customers, and if successfully done gives opportunity for users to become more engaged with the brand.
Source : https://designmodo.com/email-marketing-trends-2021/