Making sure that you follow the best practices with your email marketing is key. After all, you want to make sure that it grabs the recipients attention. Personalised email greetings are a great way to accomplish this, as they are the first thing that will be seen in the message. By using their name, be…
Knowing which marketing channels to leverage is vital, as to make sure that your content reaches your target audience. New statistics show that social media leads as the preferred choice. A new survey by HubSpot Blog has found that social media is the main go-to channel for B2B marketers, being chosen by 45% of those…
Email marketing provideskne of the best ways to keep current customers in touch with your brand, presenting your newest products, services and updates directly to them. Making sure to make the most of this is important. 59% of customers say that emails from brands have influenced their decision to purchase items, with just over half…
In 2020, 80% of marketers saw a reported increase in email engagement. As more people are checking their emails, with the amount of email users expected to pass 4.4 billion by 2024, email marketing presents a great opportunity to engage with customers. This means you need to know your audience. Analytics is great place to…
Making sure to personalise communication to customers is a must, with statistics showing 52% of online customers are likely to shop at a different site if the company fails to personalise their messaging to them. For brands that do personalise, customers are much more likely to trust, with 57% being willing overlook any safety concerns…
Email marketing is a great way to get information straight to your customers. However, you don’t want another generic newsletter that will simply slide past the attention of the reader. One of the main things audiences look for is interactivity. It makes the email far more engaging and fun to read, whilst also being a…
