- The 2021 state of video marketing survey by Biteable found that 61% of marketers see video content as a “very important or extremely important” part of their marketing strategy.
- In 2020, video marketing was successful as more people turned online, with 49% of marketers saying that videos help them better engage their audience, with 52% saying it helps build trust.
- YouTube was shown to have the best ROI, followed by Facebook and Instagram, though Facebook emerged top for most popular channel to post videos to.
- From the survey, it was found that 94% of marketers who use video plan to continue doing so in 2021. It is expected that the success that video content saw in 2020 will continue through this year and into 2022 as more people look online for business, shopping and entertainment.
Source : https://biteable.com/blog/video-marketing-statistics/