Mar302021
Consumers look to stronger connections in their favourite brands on social media | DMX Marketing Experts

Consumers look to stronger connections in their favourite brands on social media

Blog, Content Marketing, Online Store, Social Media, Social Media Advertising, Social Media Marketing

Statistics by Sprout Social report that 91% of people believe in social media’s power to connect people, with 64% wanting brands to connect with them. Consumer expectations for brands have shifted from a decade ago, with 72% asked saying that they went brands to be positive contributors to society, with 64% highlighting a need go…

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Mar302021
With email marketing, personalisation matters for the recipients | DMX Marketing Experts

With email marketing, personalisation matters for the recipients

Blog, Email, Email Marketing, Online marketing

Email marketing remains a successful way to connect with your audience, especially in 2021. However, even the smallest touches of personalisation help better engage recipients and establish a stronger connection. Statistics by Campaign Monitor show that emails with a personalised subject line are 26% more likely to be opened. By addressing the email directly to…

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