- As of August 30th, you will no longer be able to swipe up on Instagram Stories. Instead, the social media platform is drafting in a new link sticker, which will send users to an external website.
- Functioning effectively the same way, the link sticker can drive traffic to your site, your other social media channels and help with promotional content, such as exclusive discounts or deals to your audience.
- With the new sticker, you will want to get creative. For example, you could use smart visuals to highlight the sticker to your audience or perhaps position it so that it fits well with the imagery without distracting from it.
Source : https://blog.hubspot.com/marketing/instagram-swipe-up-removal