- Every single social media platform out there is changing and remodeling, which includes adding, removing and modifying features. Instagram is no different and to make sure your content is at it’s best, you need to be aware of these changes.
- Keeping up with new or upcoming features can help you better utilize them for your brand. Reels has become a great way to engage your audience for example. However, it also applies to smaller updates as well.
- The add of the link sticker for Instagram Stories is a recent example. Replacing the swipe up feature, it is the new way to drive traffic and sales. Making sure to keep up with these new features is vital, as well as making sure you update the app.
Source : https://sproutsocial.com/insights/instagram-best-practices/