YouTube is set to launch a new link format that will allow for mobile app users to get links to businesses mentioned in food and drink videos. Before this, to link to a location mentioned in a video required manually adding a text link. With this update, it will be automatically added into videos, helping…
IGTV has been rebranded as Instagram Video, moving all the app’s video formats (outside of Reels) into one place, as the social media platform looks to emphasize video content. The big change is that all in-feed videos will now have the option to go up to 60 minutes in length, with all videos being under…
In the modern digital age, your website is arguably your most important asset online. It is a hub for your work to branch off from, the base from which you build. The majority of the sales you make online, be it for products or services, will most likely come from your website. When it comes…
Knowing which marketing channels to leverage is vital, as to make sure that your content reaches your target audience. New statistics show that social media leads as the preferred choice. A new survey by HubSpot Blog has found that social media is the main go-to channel for B2B marketers, being chosen by 45% of those…
Making sure to get the most out of your social media is important, and a key part of this is knowing how often you should post each week on social media, or how much each day. The number ultimately depends on the social media platform in question. With Instagram, you ideally need to post 3-7…
Newsletters have been around for centuries, their popularity fluctuating along with the state of the media as times change. While a company newsletter might seem like a marketing artifact of the past to some people, newsletters continue to be a great option for communicators who wish to control both the narrative around their organization and…
