- Knowing which marketing channels to leverage is vital, as to make sure that your content reaches your target audience. New statistics show that social media leads as the preferred choice.
- A new survey by HubSpot Blog has found that social media is the main go-to channel for B2B marketers, being chosen by 45% of those surveyed, ahead of email, website content and influencer marketing.
- With more users signing up to social media platforms, more businesses are going to turn their marketing efforts to leveraging this. In 2022, popular forms we can expect to see more of will be short-form video and behind-the-scenes content.
Source : https://blog.hubspot.com/marketing/marketing-channels