As e-commerce has grown in the last few years, so too has social commerce. As more social media platforms set up features to allow businesses to directly sell via their profiles, brands have wanted to make sure people discover their products. Data from Sprout Social shows that consumers typically discover new brands, products and services…
Finding the right prospects for your business can be a challenge if your digital marketing efforts don’t pan out. Aside from figuring out where your ideal customers like to spend time online, to capture leads on social media, you must first capture their attention with content that resonates and tempts them into your sales funnel.…
Instagram Stories has rapidly risen to be a main choice for many brands and marketers in the last few years, with new statistics showing that Stories is estimated to hold over 25% of Instagram’s ad revenue in 2022. Rising from over US$11 billion in 2021, it is expected to reach $15.95 billion in ad revenue…
Provding expert insight into the worlds of digital marketing, advertising and PR, the #ForbesAgencyCouncil brings advice on the emerging trends to take note of in 2022. Follow the link in the bio to read our advice alongside the other fantastic pieces of insight! Source : https://blog.hubspot.com/marketing/instagram-story-examples
When it comes to your mailing list, you will get people who may not opt-out of an email campaign, but will never open the emails you send them. These least-engaged can drastically lower your open rate. Because of this, your campaign results are distorted, as you are no longer analyzing the quality of the campaign…
Social commerce has grown rapidly and many businesses have been quick to set up their digital storefronts. However understanding what your target audience wants is important, especially when it comes to planning promotion strategies. Statistics from Sprout Social for the 4th quarter of 2021 show that 45% of consumers are likely to purchase apparel, nearly…
