Starting in 2020, Facebook Shops, like many other social commerce platforms, saw large amounts of users turn to both sell and buy from in 2020 and 2021.
Big and small businesses alike have turned to it, with over 250 million active stores worldwide by June of last year. As more brands look to get online, especially with social commerce, more will turn to Facebook Shops in 2022.
As many brands may find, Facebook Shops has a advantage on other social commerce platforms in that Facebook has the most users of any social media platform. If the main demographic of a companies audience is on Facebook, Shops is the go-to choice.