How Auditing Your Instagram Account is Essential to Your Marketing Success

How Auditing Your Instagram Account is Essential to Your Marketing Success

In today’s digital age, Instagram has become a powerhouse for individuals, businesses, and influencers to connect with their target audiences. However, if your Instagram marketing efforts aren’t yielding the desired results, it’s time to conduct a thorough audit of your account. In this blog, we’ll explore the article, “How to Improve Your Instagram Results: Small…

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Diving into the Multiverse of Social Media Content

Diving into the Multiverse of Social Media Content: Types, Examples and Strategies

In the ever-evolving landscape of digital marketing, harnessing the potential of social media is paramount. New platforms and content types continually emerge, offering unique avenues to engage your audience. The article, “11 Social Media Content Types And Examples” from Search Engine Journal discusses a variety of social media content types as well as a few…

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Instagram captions short and sweet

Remember to keep your Instagram captions short and sweet, don’t let it get wordy

The caption for a post is important on any social media platform, especially on Instagram. However, you want to make sure you get the information across without creating a wordy post. Whilst Instagram has a maximum limit of 2200 characters, roughly 350 to 550 words, you want to aim below this level. Whilst not every…

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With changes to Instagram Stories, it presents a perfect way to drive traffic

With changes to Instagram Stories, it presents a perfect way to drive traffic

With the swipe-up feature for links in Stories long gone, the new link sticker allows any user to add links to their story, regardless of follower count. This provides brands with a great way to drive traffic. Your content on Stories can be used to bring a variety of pages to your followers attention, sending…

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Instagram Stories to hold a quater of the platforms ad revenue in 2022

Instagram Stories to hold a quater of the platforms ad revenue in 2022

Instagram Stories has rapidly risen to be a main choice for many brands and marketers in the last few years, with new statistics showing that Stories is estimated to hold over 25% of Instagram’s ad revenue in 2022. Rising from over US$11 billion in 2021, it is expected to reach $15.95 billion in ad revenue…

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As more brands turn to Instagram Stories, make sure to use Highlights effectively

As more brands turn to Instagram Stories, make sure to use Highlights effectively

Stories present a great way to engage with your audience, but not everyone gets to see your Story content due to its 24-hour expiration date. Highlights allows for Stories to be watched after this period and can be utilised to effectively boost your content. To maximize your Highlights, you need to focus on what you…

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