While many industries and sectors have struggled throughout this year, e-commerce has seen a highly successful 2020. Its growth has been massive and is set to continue well into 2021. Online sales have strengthened this year in the absence of brick-and-mortar stores being open, with online sale records set to be broken. It has even…
Many different sectors and industries felt the economic strain in 2020, but small businesses, regardless of their wares, location or ethos, had to take the full force of the storm. As lockdown measures began across the world, many brick-and-mortar stores lost their connection to their audience, robbing them of the vast majority of their income.…
Instagram has never been slow when it comes to adding new features, with the app currently holding photo posts, short video clips, Stories, Reels, IGTV, Instagram Live video streams, Guides and products on the Instagram shop. Experimenting with different formats available can help maximize your impact, and with the ones you start to use consistently,…
The big trend setter at the moment, short-form video continues to dominate. Whilst the length of video depends on the platform, such as 60 seconds for Tik Tok, 2:20 minutes for Twitter and just 30 seconds for Instagram Reels, they all present innovative ways to present your brand and its content. Known for its entertainment…
An interesting news story recently emerged from Plymouth, England. Facebook users found their posts and comments removed, members were banned from groups and accusations of bullying were thrown out by the social media giant, all for seemingly talking about their city. How did this happen? It turns out that each person affected had at some point talked…
Social media has long been in the spotlight; however, over the last few years, the giants have been under fire for numerous reasons. Pick your platform — Facebook, Instagram, Twitter, TikTok. They’ve all been embroiled in problems and scandals, with public and political outrage often the result. Yet many of us still flock to them…
